AC Brand Site Experience

Brand sites deliver immersive experiences for the brand showcasing its unique offerings to the guests before, during, and after the booking process.

AC brand site was created when Marriott acquired the brand to own and operate the AC chain of hotels in 10+ countries including North America, from the Barcelona, Spain based AC Hoteles S.A on to Marriott platform. AC hotels offer a modern design for modern business. This project involved bringing in the complex systems together and enabling the mammoth search and reservation engines through the brand experience to enable conversion.

My role as an IA and designer helped me not only understand the navigational challenges but also to make sure it was intuitive, seamless and would integrate with the search and reservation flow. The designs created here was with the help of cross functional teams that involved business, IT and creative designers from the parent company in Spain and the business IT and creative teams in the US.